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Leveraging Personalization to Drive True Loyalty w/ Shep Hyken

Leveraging Personalization to Drive True Loyalty w/ Shep Hyken

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Discover how childhood magic shows and a gas station job laid the foundation for a legendary career in customer service and experience. This episode features Shep Hyken, the Chief Amazement Officer at Shepard Presentations, as he breaks down the "I’ll Be Back" philosophy and the distinction between repeat business and true brand loyalty. Gain actionable insights on operationalizing feedback, leading through a crisis, and why the most successful organizations prioritize a "hospitality mentality" to outshine their competition.


Guest Links:

  • Shep’s LinkedIn
  • Shepard Presentations, LLC


Credits: Host: Lisa Nichols, Executive Producer: Jenny Heal, Marketing Support: Landon Burke and Joe Szynkowski, Podcast Engineer: Portside Media

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