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Conviction: Reconnecting to the Offer You’re Meant to Sell

Conviction: Reconnecting to the Offer You’re Meant to Sell

Written by: Melissa Mackey
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About this listen

Conviction is a private training for coaches and service providers who:

  • have an offer they’re actively marketing, but selling it feels harder than it should at this stage of their business,
  • are launching a new offer or raising their prices this year and want their offer to sell quickly and easily from day one.

If you’ve noticed that it’s been harder to connect with, build trust with, and sign right-fit clients as easily as it used to be, this training will help you understand why and what’s getting in the way.

Often, when selling feels hard, it’s because something underneath has shifted: your audience, your positioning, or the role your offer plays in your business now.

Inside this experience, you’ll clarify exactly who your offer is for, the outcome it delivers (that your ideal client WANTS and is ready to pay for), and where your conviction has weakened as your business has grown and evolved.

You will walk away feeling confident, clear, and excited to talk about your offer again, because you understand exactly who it’s for, what it delivers, and how to communicate its value in a way that creates trust and builds demand, without convincing or over-explaining.

This training is designed to help you feel resold on your own offer so selling feels easier and lighter and your message builds trust naturally with the right clients.

© 2026 Melissa Mackey LLC
Episodes
  • Conviction Part 3: What Changes When Conviction Is Restored

    Conviction Part 3: What Changes When Conviction Is Restored
    Jan 20 2026

    In this episode, we look at what changes in your business when conviction is restored. We talk about how selling starts to feel easier, why trust builds faster, and what shifts when you’re grounded again in your offer, your ideal client, and in the role you play.

    Growth changes things, your audience, your offer, the role you play, but getting re-anchored and resold and making sure everything is aligned for your new direction moving forward is what brings confidence and ease back into selling.

    If this resonates and you want support applying this work to your business, you can learn more about working with me at https://melissamackey.net/contact.

    I share more perspective and behind-the-scenes thoughts on this work over on Instagram at @melissamackeycreative. I'd love to connect with you over there!
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    20 mins
  • Conviction Part 2: The Three Places Where Conviction Breaks Down

    Conviction Part 2: The Three Places Where Conviction Breaks Down
    Jan 20 2026

    In this episode, we looked at the three places conviction most often starts to weaken: around your offer, your audience, and your value.

    We talked about how selling can feel harder when the way you talk about your offer hasn’t caught up to what it actually delivers now, when you’re not fully sure who it’s really for, or when you’re not fully anchored in the role you play in the transformation.

    If this resonates and you want support applying this work to your business, you can learn more about working with me at https://melissamackey.net/contact.

    I share more perspective and behind-the-scenes thoughts on this work over on Instagram at @melissamackeycreative. I'd love to connect with you over there!
    Show More Show Less
    27 mins
  • Conviction Part 1: Why Selling Starts to Feel Harder

    Conviction Part 1: Why Selling Starts to Feel Harder
    Jan 20 2026

    In this episode, I give a high level overview of why selling and marketing your offers can start to feel harder or heavier than it should. I talk about how it’s usually not because you’ve lost confidence or from a lack of skill, but typically it’s because something has shifted as your business has grown.

    So instead of trying to solve this problem by doing more or showing up more, take some time to pause and reconnect with and resell yourself on your offer. Consider where you need to re-anchor yourself: why you’re doing what you’re doing, who your offer is for, what outcome it delivers.

    If this resonates and you want support applying this work to your business, you can learn more about working with me at https://melissamackey.net/contact.

    I share more perspective and behind-the-scenes thoughts on this work over on Instagram at @melissamackeycreative. I'd love to connect with you over there!
    Show More Show Less
    12 mins
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