Selling Smarter with Kelly Koner: How CRM Strategy Turns Relationships into Revenue
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Selling Smarter with Kelly Koner: How CRM Strategy Turns Relationships into Revenue
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About this listen
Kelly Koner is an Account Executive at Rolldog CRM — an award-winning Canadian platform helping businesses better understand their customers, streamline sales, and drive smarter growth.
Kelly’s career spans consumer goods, analytics, and technology, with a strong foundation right here in Waterloo Region as a graduate of Wilfrid Laurier University’s Lazaridis School of Business. She has previously held positions at Dynac Inc., Axonify, SC Johnson, and PepsiCo.
In this episode, Ian and Kelly unpack what businesses often get wrong about CRM, how sales is evolving in a data-driven world, and why human relationships still sit at the centre of sustainable growth.
They also talk about leadership without titles, navigating a career in sales, and what makes building a business (and a career) in Waterloo Region so unique.
Go “Behind the Business” with Kelly Koner.
Get a look Behind the Business in Waterloo Region with Ian McLean, President & CEO of the Greater Kitchener Waterloo Chamber of Commerce.