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Coca-Cola: The Most Recognized Symbol on Earth

A red circle.
A white script.
A bottle you can recognize by touch alone.

Coca-Cola is more than a soft drink—it’s one of the most powerful ideas ever bottled. But it didn’t start as refreshment. It began as a failed medicine, born from war, addiction, and 19th-century patent science.

This episode traces Coca-Cola’s unlikely rise—from a cocaine-laced nerve tonic mixed at a pharmacy soda fountain to a global icon carried into war zones, locked inside corporate vaults, and fiercely protected for over a century.

Inside the fizz:
cocaine, war, secrecy, global marketing, New Coke, and the question that still lingers—
is Coca-Cola powerful because of what’s in it… or because of what it represents?

This is the story of Coca-Cola—not just a beverage, but a symbol that reshaped culture, capitalism, and the modern world.

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