Bloom Talks is a podcast show bringing you guest speakers talking about the topics that really matter for women in the communications industry and beyond.

Meet the presenter:

Susi Castle is a marketer and the founder of Anders & True, a strategic marketing consultancy, with over a decade of experience helping businesses achieve measurable results. A WACL Talent Award winner and Patricia Mann Award winner, she's been part of the Bloom community since 2017, and for four years, a member and proud mentor.

As host of Bloom Talks, Susi loves asking unexpected questions and celebrating people's successes. Diagnosed with autism and ADHD later in life, she brings a unique perspective to every conversation – one that helps her spot connections others might miss.

When she's not building brands with her consultancy clients, she's helping professionals get comfortable with discomfort to push them to ever greater growth.

Taking Controlled Risks to Evolve as a Marketer

In this episode, we explore how intentional, measured risk-taking can drive professional growth in an evolving market. Our guest this week, Ingrid Sierra reflects on pivotal moments in her career where embracing change allowed her to adapt, grow, and expand her impact as a marketer. The conversation highlights the value of mentorship from both perspectives: giving back through guidance while also learning from younger generations to stay connected to emerging trends and ideas. She also discusses the importance of exploring new roles and opportunities as a way to better understand where the industry is headed. With greater access to information and learning than ever before, this episode underscores why marketers should feel empowered to try new approaches, develop new skills, and pursue continuous, intentional growth.

Ingrid Sierra is a French-British professional with 20 years of global marketing experience who specialises in B2B and B2C strategies, boasting a proven track record of revenue growth and enhancing lifetime customer value for international brands. Excelling in building and nurturing high-performing marketing functions by fostering a culture of empowerment and trust, Ingrid’s expertise includes brand strategy, customer lifecycle management, digital marketing, product marketing, and data analytics. Ingrid is actively engaged in mentoring programs.

CREDITS -

Host - Susi Castle

Contributor - Ingrid Sierra

Post production - Sarah Chu, Naz Erten, Gina Miller

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