Welcome back to Before The Tipping Point: AI & Sustainability Meet Climate Leadership. In this episode, we dive deep into the vast potential of our oceans with a true expert, Josien Hendricksen. A Marine & Aquaculture Researcher in Wageningen, Netherlands, and an associate of the groundbreaking AlgaeProBanos project, Josien brings a unique perspective, combining her scientific rigor with a profound passion for the sea—a passion that has led her to sail across the Atlantic twice and work on critical projects involving seaweed, seagrass, and mangroves. She also volunteers with The Ocean Movement, combining sailing, science, and education to drive impact.

Our conversation focuses on the burgeoning European algae sector. Josien shares her key observations on current developments and the ambitious goals of AlgaeProBANOS to accelerate the commercial use of algae across the Baltic and North Sea regions. We explore the critical question of how to transform promising algae-based concepts into viable business cases, discussing both the biggest opportunities and the most significant barriers facing this 'blue economy' revolution.

Crucially, we examine how AlgaeProBANOS ensures that its solutions are not just profitable but also deliver meaningful environmental and socio-economic benefits, such as reducing nutrient pollution and creating local green jobs. Tune in to discover the secrets and potential of our oceans, and learn how you can get involved in the movement to make a lasting impact on ocean sustainability.

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