Stop Chasing Followers and Start Building Real Influence in Real Estate
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Stop Chasing Followers and Start Building Real Influence in Real Estate
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About this listen
Are you building an authentic personal brand that influences real relationships, or are you chasing followers with smoke and mirrors that crumble when it's time to deliver in person?
In this powerful conversation, hosts Ed Averette and Terence Guess sit down with Solomon Hejirika, founder of Hejirika Law, to explore what it truly means to wield influence in real estate and business. The discussion challenges professionals who hide behind avatars and algorithms while neglecting the relationships that actually build lasting success. Solomon shares his journey from Baltimore to Charlotte, his experience at multiple law firms, and why he chose to break away from the cookie-cutter approach that turned families into numbers. The trio dives deep into authenticity versus image, the danger of relying solely on social media for business, and why going line-by-line through closing documents builds the kind of trust that generates referrals for life. This episode is a masterclass in understanding that real influence isn't measured in followers—it's measured in the lives you impact when you show up as your genuine self, provide expert service, and pay it forward to others climbing the same ladder you once scaled.