Why AI Twins Are Changing Creator Marketing Forever, with James Rowdy of TwinTone
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Why AI Twins Are Changing Creator Marketing Forever, with James Rowdy of TwinTone
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About this listen
James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.
From scaling content without burnout to why creators are earning more (not less), this clip breaks down:
• Why UGC never truly scaled
• How AI twins unlock content volume at speed
• What the “lazy creator era” really means
• Why IP is becoming the most valuable asset in marketing
🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.
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