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In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.

Dan emphasizes treating paid directories like your Google Business Profile by filling out every possible field with consistent, detailed information across all platforms. He highlights the importance of adding projects to your directory profiles, recommending pest control owners showcase 3-5 high-quality jobs with before-and-after photos, videos, and customer testimonials for each major service category like termites, bed bugs, and ants. Dan explains how reviews on these platforms are just as crucial as Google reviews, directly impacting both your organic ranking on the directory and your conversion rates when potential customers evaluate your pest control company against competitors.

The conversation covers common mistakes pest control business owners make, including neglecting to add photos, leaving profiles incomplete, and spreading themselves too thin across multiple directories without properly optimizing any single platform. Dan recommends focusing your energy on one paid directory initially, fully optimizing it over three months, and then replicating that success on additional platforms. For pest control companies looking to generate consistent leads from paid directories, this episode provides the exact optimization checklist needed to outperform competitors and maximize every marketing dollar spent.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

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