Most people confuse their *personality* with brand archetype—and that mistake quietly caps their influence, authority, and revenue.In this episode, I break down the real difference between your personality, how a brand behaves, and how it’s perceived—using Taylor Swift, Tony Robbins, and Rahu as real-world case studies.You’ll hear how: • The same person can create completely different brands under different archetypes • Brand archetypes shape authority, trust, and projection—not personality traits • Strategic archetype shifts can reposition a brand without changing who you are • How BG5 (business application of the Human Design system) layers into your brand archetype expression.This isn’t about aesthetics, vibes, or identity play.It’s about power placement—and why the market responds to structure before self-expression.If you’re a creator, coach, entrepreneur, or public voice trying to cut through noise and build an unmistakable brand, this episode will change how you see branding forever.And before you go don't forget to get on the waitlist for the February enrolment of brand (by design) 101! Find your archetype & be the first to hear: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/