Agentic commerce insights from NRF (with Jacob Lovén)
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About this listen
Jacob Löfven is a Swedish tech writer, co-founder of the advisory firm The Perspective, and host of the Retail All-Stars Podcast. In this conversation, we revisit NRF Week in New York and the ongoing industry debate around agentic AI.
During NRF, Löfven hosted a series of live podcast sessions at the official residence of the Swedish Consul General on Park Avenue, featuring leaders from Paul Smith, Lager 157, and Shein.
In this episode, he explains why dominant platforms see shopping agents as a threat rather than innovation, why retailers are hesitating despite sensing a major shift, and why the most immediate impact of agentic AI is likely to happen inside organisations, not in consumer checkout flows.
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