Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying.

Listen in as Emma explains:

• Why growing an email list matters less than nurturing and activating it

• The three essential types of "nurture" emails

• How strong email marketing increases retention and repeat customers

And so much more!

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