In this episode of TRIBE Talk, we tackle one of the most misunderstood—and most powerful—concepts in behavioural science: reinforcement. Often confused with rewards, bribery, or “letting behaviour slide,” reinforcement is frequently dismissed before it’s properly understood. This episode cuts through the noise to clarify what reinforcement really is and why it plays a central role in shaping behaviour across everyday parenting, education, and therapeutic contexts.

Using a trauma-informed lens, we explore how reinforcement operates whether we intend it to or not and why understanding it is essential if we want to support children ethically, effectively, and compassionately. This is a practical myth-busting conversation designed to help adults move from reactive responses to intentional, values-led support that builds skills, safety, and long-term change.

Episode Highlights:
What reinforcement actually means (and what it doesn’t)
Common myths about reinforcement and behaviour support
Why reinforcement is always happening—even when we’re unaware of it
The difference between reinforcement, rewards, and bribery
How reinforcement shows up in trauma-informed care
Why understanding reinforcement improves outcomes
Using reinforcement ethically to support regulation, learning, and relationships

If you want to learn more about reinforcement why not attend our TRIBE Trauma Informed Care Training: https://www.tribecare.org/tribe-training