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The Fundamentals

The Fundamentals

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We all love a fresh start—the New Year’s resolution, the first-day gym selfie, the excitement of a new project. But 30 days later, most people have quit. Why? Because they mastered the start but ignored the sustainment.


Today, Jenna Williams shares the Jenna 2.0 blueprint. After surviving a stroke and having to relearn how to walk and talk, Jenna realized that "diving into the deep end" doesn’t work. To build a life that lasts, you have to stop being the hare and start being the tortoise.


In this post, we’re breaking down:

  • The Law of Sustainment: Why consistency beats intensity every single time.
  • Frequency & Vibes: How to tune your internal "transmission tower" to attract the life you want.
  • Brain Hacking: Using Cognitive Ease and the Zeigarnik Effect to bypass stress and finish what you start.
  • The Compound Effect: How tiny shifts—like reading 10 pages or swapping one soda—triple your results over time.
  • The Power of Hard Things: Why I stopped explaining myself to people committed to misunderstanding me.


Stop waiting for an easy button and start using your biology to propel you forward. It’s time to shrink the task, raise your frequency, and finally sustain the change you’ve been chasing.


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