“Caution Wet Paint” Podcast, Biblical Parables to Business, Sales Strategy Falling on Good Soil? cover art

“Caution Wet Paint” Podcast, Biblical Parables to Business, Sales Strategy Falling on Good Soil?

“Caution Wet Paint” Podcast, Biblical Parables to Business, Sales Strategy Falling on Good Soil?

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In sales, we are constantly planting seeds. We throw out ideas, make pitches, and chase opportunities daily. But here’s the hard truth: not every seed takes root. In our latest episode of the "Caution Wet Paint" Podcast, we dive into the Parable of the Sower and explore a fascinating connection to the business world. The lesson is simple yet profound: Success isn't always about the quality of the seed but the condition of the soil.


My co-host Greg Edson and I are joined by a true industry veteran, Tim LaLone a retired IBM sales pro and man of faith to unpack how this biblical wisdom applies directly to modern sales strategies.


Thanks to our sponsor: LiveSwtich! https://join.liveswitch.com/caede2j7y7ro


LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades


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