The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

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The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

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On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-disney-openai-deal-disaster-waiting-happen-future-of-storytelling-behind-numbers © 2026 EMARKETER

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