From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group's journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they've scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.

They break down:

• Why micro-teams are the secret to mentorship, retention, and scale

• The onboarding expectations that instantly filter out the wrong hires

• Their unconventional "counter-recruiting" pitch that builds long-term loyalty

• How they use AI and CRMs to support, not replace, human connection

• Why clarity is kindness when it comes to letting agents go

This is a blueprint for building something real—with systems that support people, not replace them.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned during the episode:

https://owldoor.com

https://www.youtube.com/watch?v=fTj69Gv3ZaU

Connect with Mike on LinkedIn.

Connect with Alicia on LinkedIn.

Learn more about The Hogan Group on Facebook - Instagram or online at hogangrp.com.

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