Every athlete knows the cycle: you try to change a habit, a routine, or a mindset… and you fail. Then the self-talk kicks in: “I must not want it enough. I’m not tough enough. I don’t have enough discipline.” Sound familiar? You’re not broken, and you’re not weak. The truth is, real change isn’t about willpower—it’s about strategy. In this episode, Coach Pinkston unpacks why cookie-cutter approaches like “just do it” or “want it more” don’t work, and reveals a better way forward. You’ll learn how to identify the real obstacles holding you back, how to match the right tool to the right challenge, and how to stop beating yourself up when change feels impossible. Whether you’re in the gym, on the field, or chasing consistency in life, this episode will help you finally create lasting transformation. I highly recommend reading Katy Milkman’s book “How To Change” for a deeper dive into this week's principles, I know I learned a lot from it. I hope you do too.

Today’s Action Step:

Step 1: Identify the Block. What’s really holding you back right now? Is it confidence? Impulsivity? Procrastination? Forgetfulness? Laziness? Conformity? Pick one. Name it.

Step 2: Match the Tool. Now that you know the block, brainstorm one tool that could help. If it’s procrastination, maybe it’s a deadline. If it’s forgetfulness, maybe it’s a reminder on your phone. If it’s conformity, maybe it’s choosing to sit next to the hardest worker on your team.

Step 3: Run a Test. Don’t overthink it. Just test one tool for one week. Don’t try to fix everything. Just attack one obstacle with one strategy and see what happens.

About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day.

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