The Power of Market Testing
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The Power of Market Testing
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About this listen
The last episode in the marketing theme series from First Strike Incubatoron the NO FOLLOWERS Podcast
"The Power of Market Testing".
Why, How and a recent product focus group recap from the team.
Share your questions, comments, and Point of View with us.
Follow, Subscribe, Like and stay tuned for new media and events coming in 2026 on the In Focus Brands' YouTube Channel.
The power of testing ideas.0:58 We have to break it to make it successful.01:13 Viagra. 02:25 Most people aren't one trick ponies.02:40 Hyper focus on one target market to get started.02:55 We live it with our products.03:58 Focus on doing one thing extremely well.04:50 Dyson vacuums.06:23 People will say you are an instant success.06:42 They don't share their failures.08:13 Ten steps to instant success is total bs.08:25 It's a process and not a formula.09:33 The incubator is about the feasible and the marketable. 09:52 No guarantees. True risk capital.