If I had to start my waxing business from scratch, this is exactly how I would do it and it’s exactly how I did do it.

This is the same framework I used to build Rebel Wax Studio over the past year after already scaling a seven figure brand. No theory. No guessing. Just proven priorities.

This video is for estheticians who have mastered their technique and are ready to stop playing small and start building a real business.

If that’s you, take notes.

In this video, I walk through:

• Choosing the right location and lease

• Building a personal brand on social media

• Creating a website that actually ranks

• Claiming and using your Google Business page

• Using photos and updates to drive local traffic

• Buying SEO focused domains

• Collecting reviews early and consistently

• Choosing and setting up a booking system

• Creating a new client promo that converts

• Using Instagram and TikTok for local growth

• Setting up ManyChat automations

• Attending local events to collect leads

• Sending a weekly newsletter from day one

• Using local Facebook groups strategically

• Letting go of perfection and taking action

• Staying consistent when results feel slow

If you are not willing to market yourself, learn sales, and stay disciplined, going solo is not the move. This video breaks down what it actually takes and how to do it without overcomplicating everything.

Momentum beats perfection. Every time.

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