Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be).

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored.

And you might be thinking “woah, that’s me Tahryn…”

But never fear because in today’s episode of the How I Do Content Podcast I'm walking you through my messaging audit process – the same one I use with my private clients and the framework I built for my Micro Messaging students called The Messaging Spell Checker.

Let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

messaging audit process, how to audit messaging, messaging audit framework, how to analyse messaging performance, messaging not converting, why my content isn’t getting engagement, messaging strategy for coaches, messaging strategy for service providers, ideal client messaging research, content engagement but no sales, offer positioning strategy, messaging vs marketing metrics, diagnosing messaging problems, desire demand differentiation framework, messaging foundation audit, why my offer feels like a nice to have, how to position an offer as essential, differentiation in online business, sounding generic in marketing, how to stand out in crowded market, messaging for online business owners, messaging evolution strategy, messaging optimisation process, analysing what’s working in content, messaging system for business growth

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Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE