Jonathan Shroyer shares why most “10x ideas” fail in practice, how founders get stuck by protecting ego instead of adapting, and why the biggest growth lever is often customer experience, not more features or funding.

Jonathan Troyer is a multi-time founder and customer experience leader in gaming innovation. He’s built and scaled companies across gaming and e-commerce, including Officium Labs, and he’s known for turning CX into a revenue engine through systems, empathy, and smart use of AI.

In this episode, he breaks down how to validate a 10x value idea through testing and iteration, what it really takes to build a moat in an AI-first world, and the mindset that separates winners from everyone else, know who you are, stay flexible, and don’t quit.

Key Topics:

-Build 10x value by solving real problems, not ego

-Test fast, iterate, get traction before scaling

-Build an AI moat with clear switching value and the right segment

-Make CX a revenue driver through speed and issue resolution

-Scale with grit, strong systems, and protect 10x work

Connect with - Jonathan Shroyer:

LinkedIn - linkedin.com/in/chiefcxofficer

Website: foresiteads.com

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