Send Us A Message or Ask Us A Question?

The Power of Culture and Advertising with Rihab Abouzaki

In this episode of the Us People Podcast, host Savia Rocks introduces Rihab Abouzaki an expert in advertising for GCC and the US, particularly in tourism, luxury travel, and real estate brands.

They discuss the importance of eliminating judgment, peeling away cultural traumas, and embracing one's true self. Rehab shares insights into her upbringing in a family of advertisers in Dubai, her experiences in transitioning to the US market, and the cultural nuances in advertising.

She emphasizes authenticity, cultural understanding, and the importance of personal connections in the advertising industry. Rihab Abouzaki also highlights misconceptions about international advertising and the critical difference between local and international marketing strategies. She encourages people to connect with others and stay true to their values, sharing her personal journey and experiences in navigating a multicultural professional landscape.

00:00 Introduction to Savia Rocks and the Us People Podcast
01:23 Guest Introduction: Rihab Abouzaki
02:24 Rihab's Background and Career Journey
05:00 Cultural Differences in Advertising
07:10 Strategies for Elevating Brands
09:51 Personal Insights and Career Shifts
14:43 Daily Life and Work Balance
18:41 Common Misconceptions in Advertising
23:48 Marketing Structures and Global Expansion
28:08 Life Outside of Work
28:37 Balancing Work and Personal Life
29:39 Self-Reflection and Identity
31:05 The Gift and Challenge of Dyslexia
33:09 The Power of Forgiveness
34:45 Judgment and Choices
37:37 Advice for Aspiring Professionals
42:05 The Impact of Language
45:01 Conclusion and Contact Information

Media Profile: https://www.guestsonair.com/profile/rihab-abouzaki

Facebook: https://www.facebook.com/profile.php?id=61572427778530

Youtube: https://www.youtube.com/@ThisNThatCommunications/videos

Instagram: https://www.instagram.com/rehabaz1/

LinkedIn: https://www.linkedin.com/in/rihab-abouzaki-80448322/"

Thank you so much Rihab , for showing us the power of marketing, no matter where you are in the world - Savia Rocks

Support the show