If you have ever tried to take a long weekend and caught yourself “just checking Slack” from the hotel lobby… this one will feel personal.

In this episode, Brian sits down with Conrad Saam (Mockingbird Marketing) for a simple gut-check: The 4-Day Test. Can your business run without you? And if the honest answer is “not really,” Conrad doesn’t shame you. He just lays out what changed inside his own company so he could step away for a few days and not come back to chaos. Spoiler: it was not more hustle. It was better structure, real ownership, and getting comfortable with 80% done their way instead of 100% done your way.

You will also get a refreshingly grounded take on legal marketing right now. Conrad talks about why AI is still speculative, why most firms should not chase every new thing, and how he decides what is worth testing versus what is just shiny-object drama.

And yes, they go there on directories too. The conversation gets practical fast: what actually matters today, what Google “tells you” if you pay attention, and why citations and profiles can matter more than you think in an AI-shaped search world.

If you want a firm that supports your life instead of consuming it, hit play. Then ask yourself one question: would you pass the 4-day test?

Connect with Conrad:
Mockingbird Marketing: https://mockingbirdmarketing.com/
Linkedin: https://www.linkedin.com/in/conradsaam/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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