The New Path to E-Commerce Visibility | Finding Your Niche Part 1 cover art

The New Path to E-Commerce Visibility | Finding Your Niche Part 1

The New Path to E-Commerce Visibility | Finding Your Niche Part 1

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About this listen

 Megan Hansel takes a look at why the “hot product” era of dropshipping is officially over, and why that’s good news for serious builders. Instead of chasing trends, she reframes success in 2026 around clarity and niche ownership. Megan looks at e-commerce as a structural shift, not a short-term opportunity. This mindset will help your brand identity and positioning so that you don’t fade into the background.

Megan also explores artificial intelligence and social commerce as powerful forces reshaping buyer behavior. She walks through how discovery now happens inside feeds rather than search bars. This is why micro-niches and visual storytelling are key to creating leverage across social platforms and long-tail SEO. Megan’s conversation encourages listeners to use infrastructure instead of guesswork and build around a clear identity, transforming effort into sustainable momentum.

Chapters
[Start] The End of an Era: Why random product chasing no longer works, and what has replaced it.
01:50 Social Commerce Reshapes Buying: How discovery and social feeds now drive demand more than search bars.
03:19 The Importance of Niche Selection: The role of micro-niches and long-term categories in building brands.
05:12 A Real Infrastructure Niche Case Study: How narrowing your focus can improve conversion, shipping speed, and clarity.
06:57 Coming In Part 2: A wrap-up of Part 1 and a look at what’s to come in Part 2.

Links and Resources:

Doba.com – Official site

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Inquiries about partnerships? Want to join Megan on the podcast?
Email mhansel@doba.com and connect!
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