In this episode, Amanda Panda shares her journey from 7 years in Australian politics to building a personal branding empire, why your "flaws" are actually your brand, her controversial 60 Minutes appearance about not sending her daughter to school, and the three stories every founder needs to tell to build authority.Episode Timestamps0:00 Trailer0:55 Introduction1:07 Amanda's Career Start in Politics2:31 Helping Small Businesses on the Side3:06 The "Oh Shit Fund" and Going Solo3:26 Why She Left Politics ("Using My Craft for Evil")5:23 Politicians Losing Authenticity in the System6:04 PR, Propaganda, and Human Influence7:09 Misinformation and Fear Campaigns in Politics9:01 Trump vs Kamala: Attention vs Likability11:58 Overcoming Imposter Syndrome12:30 Your Uniqueness IS Your Brand14:05 Why You Need to Polarize (Pick a Side)15:34 How to Find Your Message17:18 Value-Driven Content vs Self-Absorbed Content19:06 Content Pillars: 3-6 Topics Max20:53 Being Authentic vs Being Strategic22:23 James Smith: Online Persona vs Real Person23:08 Psychology Behind Personal Branding23:48 Clifton StrengthsFinder and 16 Personalities25:13 40-Page Strategy Documents26:05 $500K from One Podcast Appearance26:37 Why PR Works (Emotional Connection)28:29 Propaganda Book by Edward Bernays30:12 Controlling the Narrative30:33 The 60 Minutes Story That Went Wrong34:17 Not Sending Her Daughter to School35:22 Her Daughter at 3: 8 Countries, 150+ Hours Flying36:31 AI Tutoring and Alternative Education37:44 How She Took Back the Narrative (Mamamia Op-Ed)38:37 Create Your Own Media (Podcast, YouTube, TikTok)39:26 The Three Stories Every Founder Needs40:28 Repeat Your Message 10 Times Before It Lands41:07 Daily Journaling for Content Ideas42:28 Sharing Struggles Without Being Cringe43:00 Mercury Retrograde and "Gatorade" Seasons45:17 Women's Hormonal Cycles and Productivity48:27 Building Empires by Elena Cardone49:11 Journaling Through Identity Shifts49:54 How to Rebrand Yourself51:00 "When a Woman Changes Her Hair, She's About to Change Her Life"52:31 Balancing Business, Marriage, and Motherhood54:46 Outsourcing Below Your Hourly Rate55:02 $11/Hour Nannies in Bali and Fiji55:46 70 Hour Weeks Across Mom and Business56:10 Quality Time in Bursts (Not Weekly Routines)57:19 Extraordinary Life Requires Extraordinary Sacrifice58:06 Checking Yourself: You're in the 0.0001%58:54 Where to Find Amanda59:12 Advice to 18-Year-Old Self: Peace Over People-PleasingAbout Amanda PandaPersonal branding strategist and PR expert who spent 7 years in Australian politics before building her own agency. Pioneer in personal branding space with 40-page strategy documents and $500K generated from a single podcast appearance. Now hosts a podcast for ambitious women navigating entrepreneurship and motherhood while raising her daughter Ariella with husband Jack.Connect with Amanda Pandahttps://www.instagram.com/amandapandadelosa/Connect with Mehttps://www.youtube.com/@morgantnelsonhttps://www.instagram.com/morgantnelson👇👇 Join my Free Skool Community 👇👇https://www.skool.com/dream-out-loud/about?ref=b30af20dcf024f8f9eaf71bd232e6311Join the Dream Out Loud Facebook Communityhttps://bit.ly/49QXClWDownload the FREE Life By Design Productivity Plannerhttps://planner.morgantnelson.com/optinplanner