Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.

In this episode, I sit down with Stephen Martinez, founder of the American Dream Event, to break down why so many contracting businesses are unsellable and what actually makes a company attractive to buyers.

Stephen works closely with private equity groups, M&A professionals, and operators who have successfully exited. He also built his own roofing company from day one with the intention to sell, applying the same principles investors look for long before a deal ever happens.

This conversation goes far beyond surface-level PE talk. We get into the real mechanics of building a business that’s scalable, profitable, and resilient—whether you plan to sell or not.

In this episode, we cover:

Why there’s more private equity money than sellable contractor businesses

The #1 reason PE disqualifies most companies during due diligence

Revenue and EBITDA ranges that start getting serious buyer attention

Why lack of financial transparency kills deals

What “building with an exit in mind” actually changes in day-to-day decisions

How marketing, technology, and systems directly impact valuation

Why home services are considered recession-resistant

The shift toward virtual sales, AI, and tech-driven operations

Why minority and immigrant contractors often have underutilized advantages

Why PE focused events and owner-only rooms accelerate growth—even if you never sell

Stephen also shares how the American Dream Event evolved from a mission-driven conference into one of the few spaces where blue-collar operators and white-collar capital meet, helping contractors understand what it really takes to build an asset not just a job.

If you’re a contractor doing $3–10M, thinking about scale, or simply want to build a business that’s valuable, transferable, and future-proof, this episode will give you a completely different lens on growth.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagram: https://www.instagram.com/stephen_martinez/

Linkedin: https://www.linkedin.com/in/stephen-martinez-724b8016b/ Facebook: https://www.facebook.com/stephen.martinez.7739814

Website: https://americandreamevent.com/