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How do AI search engines decide who to trust?

In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is formed off your website.

In this episode, you’ll learn:

• What entity authority is and how AI engines use it to assemble answers
• Why AI search prioritizes recognizable sources over perfectly optimized pages
• How YouTube explanations can influence AI visibility even when blog posts don’t rank
• Why Reddit provides critical conversational context for AI systems
• How LinkedIn posts can surface in AI Overviews — even without long-form articles
• Why consistency across platforms matters more than publishing volume

If you’re a marketer, content strategist, or founder trying to understand why your content isn’t showing up in AI answers — and what to do about it — this episode breaks down how entity authority really works.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/