Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!
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Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!
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About this listen
Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?
The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling.
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