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Daniel and Laura Peal (@missionfirst_media) are the founders of Mission First Media, a Charleston-based content creation company specializing in real estate listing photos, drone video, 3D tours, social reels, and agent-branded content. Before launching their business, they spent six years serving internationally as missionaries in Costa Rica, Honduras, and Puerto Rico—where Daniel's passion for photography and media began as a way to capture stories and beauty across cultures.

In this conversation, Daniel and Laura reveal:

• Why 39% of agent leads came from social media in 2025 (NAR study) and what that means for 2026
• The "Keep It REAL" content framework: Roots, Experience, Advice, Lifestyle
• Why agents who only post when they have a listing are invisible the rest of the time
• The exact iPhone settings you need to stop uploading blurry content (1080p, upload at highest quality, cross-posting)
• How to look confident on camera
• Why batch content creation (one full day per month) beats trying to post daily on the fly

This is a conversation on creating authentic, professional content that doesn't drain your time—and actually converts to clients.

Follow Jake: @jakecummings_homeloans

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.