#35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing. cover art

#35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing.

#35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing.

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 In this episode of Digital Dominators, host Sooz Young and guest Suz Bird discuss the importance of effective content strategy over simply creating more content. Suz shares her journey in marketing and how she helps businesses repurpose content to maximize visibility without burnout. They explore the role of AI in content creation, the significance of authenticity, and the need for a mindset shift in approaching content marketing. The conversation emphasizes understanding your audience, the importance of engagement, and practical tips for developing a sustainable content strategy.EPISODE CHAPTERS00:00 Introduction to Content Strategy and Repurposing09:13 Suz Bird's Journey in Marketing and Content Creation18:30 Understanding Content Strategy vs. Content Creation27:46 Practical Tips for Effective Content Repurposing28:36 Understanding Control in Marketing Strategies30:46 The Importance of Audience Engagement34:08 Repurposing Content Effectively36:34 Creating and Splitting Long-Form Content43:32 Authenticity in the Age of AI51:58 Agility and Flexibility in Content StrategyKEY TAKEAWAYS– It’s not about creating more content, but using existing content effectively.– Understanding your audience is crucial for content strategy.– Repurposing content can save time and increase visibility.– AI can assist in content creation but should not replace human touch.– Authenticity is key in standing out in a saturated market.– Engagement rates matter more than follower counts.– Content should be a conversation starter, not just promotional.– Business goals should drive marketing strategies.– Experimentation is essential to find what works for your audience.– Mindset shifts are necessary for effective content marketing.RESOURCES SHAREDhttps://www.birdandemmy.co.ukhttps://www.instagram.com/suzabird/https://www.facebook.com/BirdandEmmyhttps://www.tiktok.com/@suz_a_birdhttps://www.linkedin.com/in/suz-bird/https://www.linkedin.com/company/multiply-tech/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs
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