John Dwyer is the founder of the Institute of Wow and one of Australia’s most well-known marketing strategists, helping businesses build customer databases and generate consistent sales through smart, practical marketing systems.

In this episode of the Franchise Everything Podcast, JD breaks down three sure ways to build a customer database including irresistible offers, Facebook contest strategies that generate red-hot leads, and how to build a community or “club” that turns audiences into long-term customers.

They also discuss why most businesses fail to collect customer data, why databases are more valuable than ads, and how simple systems like contests, clubs, and follow-ups can turn a business from constantly chasing customers into one that builds long-term demand.

0:00 Introduction

1:06 Method #1: Irresistible offers in exchange for data

01:20 Method #2: Facebook contest strategy for red-hot leads

02:18 991 leads in one week from $210 ad spend

3:31 Why most businesses are afraid to try bold marketing ideas

05:02 How landing pages and pre-qualification improve lead quality

5:23 Method #3: Building a community or “club” model

7:45 How the club monetisation and email strategy works

9:32 Why owning your database matters more than social media

10:45 Why most business owners don’t implement these strategies

14:28 Real-world example: The restaurant with 92,000 customers on file

15:51 Why your database is your most valuable business asset

16:23 Wrap up

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