In this episode we discuss: The economics of VC funds. We are joined by Edward Barrow, Co-Founder & CEO @ Cloud Capital.

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We chat about the following with Edward Barrow:

1. Why do so many fast-growing companies only realise cloud spend is a problem once it’s already out of control?
2. What actually breaks when finance and engineering don’t share a common language around cloud costs?
3. Is “visibility” into cloud spend enough, or does it create a false sense of control?
4. How should operators think about financial risk when infrastructure spend is variable by design?
5. What does good cloud cost governance look like without slowing teams down?

1. https://www.linkedin.com/in/ebarrow/
2. https://www.cloudcapital.co/

Ed has spent his career helping high-growth tech companies align strategy with execution — first in marketing tech, and now in cloud finance.

After co-founding Idio, an AI-driven platform used by global B2B brands, he led the business through rapid growth, M&A, and a successful exit to Episerver (now Optimizely). Post-acquisition, he helped shape global product and M&A strategy across multiple acquisitions and 400% growth.

Today, Ed is the co-founder and CEO of Cloud Capital, where he helps finance and engineering leaders forecast and optimize cloud spend — without taking on financial risk. The platform gives finance teams clarity and control while enabling engineering to move fast without waste. Ed and his team are building the cloud finance layer for the next generation of tech companies — turning cloud spend into a strategic advantage, not a liability.

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00:00–04:10 – Setting the scene: operator fatigue, reality after the “honeymoon phase,” and why this conversation matters now

06:05 – Ed Barrow’s background: from AI startup founder to cloud finance problem-solver

09:30 – The real problem with cloud spend: why “usage-based pricing” breaks traditional finance models

13:45 – Finance vs engineering: how misaligned incentives create hidden waste

18:20 – Why visibility alone doesn’t change behaviour (and what actually does)

22:50 – The risk operators don’t see: cloud spend as an uncapped financial liability

27:40 – Forecasting cloud costs without slowing teams down

32:10 – What good cloud governance looks like in high-growth companies

36:30 – Turning cloud spend into a strategic advantage, not just a cost-control exercise