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In this episode, Tas sits down with Craig from Altitude Solutions in the Blue Mountains to unpack his ten-year journey from working long hours on the tools to building a scalable, high-performing trade business.

Craig shares how his business started almost accidentally while working full-time, juggling after-hours jobs and weekends, before finally making the leap. He opens up about the early grind, hiring his first apprentice, doing invoicing late at night, and learning the hard way that growth without structure leads to burnout. The conversation dives deep into leadership, sales versus capacity, and the mindset shift required to scale beyond a ceiling. Craig explains how setting a clear revenue target, removing himself from day-to-day operations, and investing in sales transformed the business.

They also break down opportunity cost, hiring decisions, team structure, and why simplifying the business created more momentum with less effort. The episode wraps with reflections on predictability, long-term thinking, and why clarity and focus matter more than working harder.

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Timestamps:

00:00 Craig’s Background and How the Business Started

03:00 Early Growth, Long Hours, and First Apprentices

07:00 Hitting the Ceiling and Stepping Off the Tools

11:00 Setting the Three Million Revenue Goal

15:00 Sales Focus, Capacity Problems, and Opportunity Cost

20:00 Hiring, Burnout, and Fixing Operations

26:00 Predictability, Simplification, and Business Clarity

33:00 Long-Term Vision, Leadership, and Final Reflections