Who will buy it (hint it's not who you think)
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Who will buy it (hint it's not who you think)
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About this listen
You know you’re going to sell—what you haven’t asked is who will actually buy it.
The headline dream is staff ownership, but with only ~1 in 8 workers self-employed nationwide, that's statistically unlikely.
The next fantasy is private equity—but PE backs platforms and roll-ups, not single-site micro-garages.
Meanwhile, your sales agent claims the “asking price” is hot… yet real offers never materialise once diligence begins.
In this training topic, we cut through the brochure-speak and reveal who the most probable buyer is.
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