In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidence to credibility and belief, how you show up determines how others respond. If you’re struggling to influence, persuade, or move deals forward, the issue may not be your pitch — it may be what buyers are picking up before you even speak. A quick listen with a powerful reminder: sales always starts with you.

👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.

Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

Check out Lance's Bestseller Books:

The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

Download our playbooks: https://www.tysongroup.com/sales-playbooks

Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

Follow Lance across Social Media:

LinkedIn - https://www.linkedin.com/in/lancetyson/

Instagram - https://www.instagram.com/lance_tyson_1/

X - https://x.com/lancetyson

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast