You might feel like holding steady is the smartest move right now. Don’t rock the boat. Don’t make big changes. Just survive the noise. That instinct could cost you everything.

In this conversation, Rick breaks down why the real risk in business right now isn’t change. It’s staying exactly where you are. From pricing conversations with customers to owners refusing to evolve, Rick walks through what actually happens when leaders avoid hard decisions while the world shifts underneath them.

He also pulls back the curtain on acquisition conversations, service pricing, and why people say they want safety but keep choosing the most dangerous option. This episode is about looking straight at risk... without denial, without comfort stories, and without selling yourself short.

What Rick explores in this episode:

* Why staying the same quietly becomes your biggest liability

* How selling on price exposes you and your customers to more risk

* The difference between perceived safety and real protection

* Why emotional decisions always come before logical ones

* What happens to businesses that refuse to change in shifting markets

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Keywords: business risk, leadership decisions, fear of change, pricing strategy, value over price, selling on value, risk mitigation, business growth mindset, entrepreneur truth, hard business decisions, msp leadership, cybersecurity business, economic uncertainty, founder mindset, acquisition strategy, staying comfortable, avoiding change, business clarity, executive pressure, long term thinking