#3 - The art of positioning your change to deliver buy-in, not resistance

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#3 - The art of positioning your change to deliver buy-in, not resistance

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This episode breaks down why tech programs lose trust when leaders either overpromise on the benefits or undersell the real value. We explore how expectations shape adoption, what users actually judge at go-live, and how to balance honesty with clarity. You’ll learn how to assess true change impact, map your “hit & shit topics”, set credible expectations, and position your program in a way that protects adoption, reputation, and ROI. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC

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