404 - Why Relationships Matter More Than Marketing with Jonathan Shearer
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About this listen
In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice.
Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics.
This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels authentic, sustainable, and grounded in real human connection.
10 Key Takeaways-
Networking is about relationships, not selling
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Long-term growth beats short-term marketing tactics
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Getting out of the clinic matters
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Visibility creates opportunity
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Helping first builds trust - Testimonial https://www.facebook.com/groups/podiatrybusinessownersclub
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Community presence compounds over time
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Not all referrals come from health professionals
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Clinic growth requires intention
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Relationships outperform discounts
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Sustainable success is built, not rushed
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