(In Swedish) In this episode of the Sports Content Gameplan, Isac welcomes Hanna Karlsson, a passionate sports content creator who shares her inspiring journey.

From her beginnings in social media at her local basketball club to her evolution into 'Hanna the Shooter,' she discusses her creative process, the importance of authenticity, and the impact of her work. Hanna reveals her favorite types of content, the challenges she faces, and her dedication to meaningful storytelling. She also offers valuable tips for aspiring creators and shares memorable projects, including her work with Swedish basketball teams and her involvement in the YouthLab initiative.

Don't miss this insightful conversation on creativity, passion, and what it means to create for the people.

Content discussed in this episode:

Basketligan Special: https://www.tiktok.com/@svenskbasket/video/7293363585663716641

Role models: https://www.instagram.com/reels/DJzstcxo5tl/

Youth Lab: https://www.instagram.com/reels/DRzcPSnDMfY/

00:00 Introduction and Greetings

02:02 Memorable Interactions and Content Style

04:05 Career Beginnings and Challenges

07:41 Balancing Passion and Profession

09:44 The Importance of 'Why' in Creativity

15:30 Building a Personal Brand

21:04 Storytelling in Social Media

26:45 Capturing the Essence of Basketball

30:12 YouthLab: Empowering Young Voices

36:15 Behind the Scenes at Major Championships

42:13 Building Trust with Athletes

48:38 Tips for Aspiring Creators

51:06 Future Aspirations and Reflections