How Loan Officers Are Winning Referrals Using ChatGPT (Real Examples Inside)
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How Loan Officers Are Winning Referrals Using ChatGPT (Real Examples Inside)
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About this listen
LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com
Free Strategy Call for Loan Officers: https://www.90DayMapout.com
Learn More About Us: https://www.MortgageMarketingAnimals.com
In this powerful Friday edition of the Loan Officer Breakfast Club, Chris Johnstone shares real-world proof that loan officers are landing clients through ChatGPT—and shows you exactly how to do it. You'll hear how Sue Moody generated a USDA loan lead directly from ChatGPT by optimizing her content and online presence. Chris breaks down the shift from traditional search to AI-assisted recommendations, and why being the expert on specific loan products online is the next frontier in mortgage marketing.
Plus, Frank and Kristin offer encouraging words for LOs at every stage—from rookies with "goose eggs" to seasoned pros refining their referral game. You'll learn why tracking activity (not just results) is key, and how to make AI work for you, not against you. Don't miss this episode packed with actionable advice, mindset boosts, and modern marketing strategies that actually move the needle.