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Finding the right business path after 50 does not require a revolutionary spark; the blueprint for your next chapter is likely already within you. In this episode, Serfronya—a business metaphysician, spiritual teacher, and MBA-educated CEO—breaks down the exact process for uncovering a profitable business idea by mining your existing life for "business gold." You will learn how to audit three critical areas: your professional work experience, your personal hobbies, and the specific topics others constantly seek your advice on.

Drawing from her own journey of transitioning from a displaced homemaker to a successful business owner in just one year, Serfronya demonstrates how universal principles and modern technology intersect to create sustainable success. The episode features a live AI demonstration using both Gemini and ChatGPT, showing you exactly how to leverage these tools to refine raw ideas into viable business models. Beyond the logistics, you will discover the critical, often-skipped step of internal alignment and why starting a knowledge-based business in your second act is more accessible than ever. Subscribe for weekly insights dedicated to building and growing your business after 50.