In this episode, I talk about why being known for something specific is a powerful business strategy for tutors and education business owners.

I explain positioning in simple terms and how clarity helps the right clients find you, trust you, and choose you. This is not about gimmicky personal branding. It is about strategic marketing that supports sustainable business growth.

If your marketing feels broad, unclear, or exhausting, this episode will help you build a more focused and values aligned tutoring business.

If you want support with your messaging, positioning, and content strategy, you can find out more in the Tutor’s Mastermind.

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon