Brand Entity SEO - Online Reputation in the AI Era (James Dooley Interviews Jason Barnard)
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
-
Narrated by:
-
Written by:
About this listen
In this episode, James Dooley speaks with Jason Barnard about online reputation management in the age of AI and why traditional methods no longer work in 2026. They explain why burying negative search results is ineffective because LLMs analyse hundreds of queries and pull information from across the web. Jason outlines how reputation management now depends on changing machine perception through reframing, corroboration, and long term digital footprint optimisation. The discussion introduces the idea of AI as an authorised biographer and shows how businesses and individuals can reshape legacy, reduce negative sentiment, and regain control of how they are represented by Google and large language models.
No reviews yet