Businessing 2/3/26 | Observe the Masses and Do the Opposite

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Businessing 2/3/26 | Observe the Masses and Do the Opposite

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The lead story hits on differentiation. James Caan's quote "Observe the masses and do the opposite" sparked a guided exercise: What's the hot trend everyone's following? What best practice drives you crazy? What do you wish people would stop doing? Those visceral reactions aren't immaturity—they're your gut talking. Your negotiator helps you fit in. Your gut helps you stand out.

The first live Idea Slam brings Rebecca Bryan to the show—a personal stylist who helps introverted business owners stop dressing to be invisible and start dressing to attract clients. Together we developed her positioning: turning wallflowers into lead magnets. The quick win? Wear a t-shirt that shows your passion. It's the cheapest networking hack that actually works.

News highlights: JP Morgan Chase's Business Leaders Outlook shows 60% of small businesses feel more positive now than any time in five years. 74% are optimistic about 2026. 53% plan to hire. And only 27% expect a recession—down from 40% last year.

Meanwhile, Lindsay Vonn announced she'll compete in the Olympics despite tearing her ACL: "As long as there's a chance, I will try." The government shutdown hits day four.

Final segment: Super Bowl commercial predictions. Expect nostalgia, generational mashups, heartwarming animal moments, and 85% of brands trying to be funny.

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00:00 - Open / Welcome

01:30 - News: JP Morgan Business Leaders Outlook

05:15 - News: Government Shutdown Day 4

06:45 - News: Lindsay Vaughn Olympic Update

08:30 - Lead Story: Observe the Masses, Do the Opposite

11:00 - Guided Exercise: Finding Your Differentiator

14:00 - Negotiator vs. Gut

16:30 - What Would You Do If You Ran the Company?

18:00 - Sponsor: GenHead

19:30 - Idea Slam Intro

20:00 - Rebecca Bryan: Styled with a Twist

24:00 - Wallflower to Lead Magnet Positioning

26:30 - T-Shirt Networking Strategy

31:00 - Lead Magnet & Pricing Discussion

34:00 - Sponsor: Enji

35:30 - Super Bowl Commercial Predictions

38:30 - Madison Meetup Promo

39:30 - Close