TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers.

Senior Digital Media Manager Britni Meaglia and Digital Media Strategist Jorge Peralta break down how they built this results-driven TikTok ecosystem across Stella Rosa and the broader Riboli portfolio. Through Smart Plus optimization, creator amplification, and a creative strategy designed to stay in step with culture, Britni and Jorge have aligned organic, paid, and influencer content to spark discovery, inspire in-store demand, and expand reach across Gen Z and millennial audiences.

What You’ll Learn in This Episode:

• How Riboli Family Wines uses Smart Plus to drive over 100% lift in purchase intent and 90% lift in conversion rates on TikTok

• Why TikTok is now a full-funnel performance engine for recruiting the next generation of wine drinkers

• How creator-led content inspired shoppers to bring TikTok videos into retail stores, driving in-store placement and endcaps

• The strategy behind balancing broad awareness campaigns with lower-funnel conversion objectives for Stella Rosa

• Why creative agility is central to the brand’s growth on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.