Social media for aesthetic providers is no longer about chasing likes. The practices that grow are the ones that build connection, show up consistently, and share content that earns trust.

In this episode of Aesthetic Visionaries, Erika Barry, NP-C, known as Injector Bunny, and content strategist Libby Dysart join Moxie’s Mikyla Race to talk about what makes social media work for medspas today. They share how to use authenticity, education, and grit to build a personal brand that attracts the right patients and keeps your calendar full.

In this episode, you’ll learn:

• What consistency and grit look like: Build daily habits that turn posting into lasting growth
• Why authenticity matters: Create real engagement through honest, imperfect content
• Ways to position yourself as an expert: Blend education, entertainment, and personality to turn followers into patients

Episode chapters:

(00:00) Introduction

(05:24) Owning the awkward in your brand

(08:47) Turning authenticity into connection

(13:16) Why buying likes & followers don’t work

(17:20) Niche authority and storytelling in 2025

(24:01) The truth about your first 100 posts

(31:00) CTAs that drive real conversions

(42:15) Easy ways to plan and batch content

(46:36) Turning Q&As into content gold

(47:16) Final takeaways and next steps