Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quickly on the platform.

William explains how Outlandish evaluates every brand through the lens of content performance, identifies the right playbook for their category, and executes with precision across LIVE, affiliates, ads, and creator-powered storytelling. With 3,000 hours of livestreaming per month and nearly 100 clients across multiple markets, William and his team have built a system that consistently drives viral discovery, GMV growth, and cross-channel lift for brands navigating TikTok Shop.

What You'll Learn in This Episode:

• How Outlandish helped a new brand reach $1.5M monthly GMV and 100M organic views just three months into TikTok Shop

• The exact role livestreaming, affiliates, and creator partnerships play in scaling category-specific TikTok Shop strategies

• Why choosing the right content format first is the most important driver of TikTok Shop performance

• How Outlandish structures playbooks that sequence LIVEs, affiliates, and ads based on each brand’s product, pain point, and social proof needs

• How mega creator LIVEs create massive spikes in GMV and spillover sales across other channels

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.