Episode 13: Your Timesheet Is a Lie

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Episode 13: Your Timesheet Is a Lie

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About this listen

Time tracking sucks - everyone hates it, nobody does it right, but your agency depends on it. This week, Mike and Christina unpack the brutal truth about the most avoided operational task in the business.

We dig into how time data reveals padded hours, broken processes, and phantom productivity and why skipping it leads to bad hires, over-serviced clients, and money bleeding from every retainer. Somewhere in the chaos, Mike blames Cookie Monster for his weight issues, Christina outs her PR team as the worst offenders, and we both admit: if it’s not tracked, it didn’t happen. Hate it all you want - time tracking isn’t micromanagement, it’s survival.

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