How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
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How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
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About this listen
AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.
What You'll Learn:
- How to position AI as "augmented intelligence" rather than artificial intelligence
- Why the core creative concept must remain human-driven while AI handles scaling
- How to free your marketers from tactical asset-building so they focus on what they love
- The framework for proving marketing's revenue impact to your C-suite
- Why authenticity and brand definition are now competitive imperatives
- How to treat customers as co-creators of your brand experience, particularly with Gen Z and Gen Alpha audiences
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